Program List


This program prepares students for entry-level positions in marketing, retailing, and sales. It may also be beneficial to those who are interested in job advancement or a career change.

Advisors: David Rodgers,, 860-738-6387
                    Valerie Royals,, 860-738-6304

Program Requirements   Credits
BMG* 202 Principles of Management 3
BBG* 210 Business Communication 3
ACC*113 Principles of Financial Accounting 3
BMK*201 Principles of Marketing 3

BMK*140 OR

Retailing OR Advertising & Promotion 3
BMK*220 Sales 3
  Business Elective 1 (selected in consultation with advisor) 3
  Business Elective 1 (selected in consultation with advisor) 3
  Total 24

Program Outcomes

Upon successful completion of all program requirements, graduates should be able to:

  1. Identify concepts necessary for success in marketing, retailing, advertising, and sales.
  2. Know the risks and strategic moves required to effectively market products and services in today's global market.
  3. Grasp the interrelationships between marketing and the entire business process in order to achieve overall strategic goals.
  4. Demonstrate well-developed customer service and appropriate human relations skills.
  5. Work competently in teams and individually.
  6. Communicate effectively, both verbally and in writing.